Industry trade groups battle negative public perception Association executives mount advertising campaigns and speaking tours to combat adverse views among consumers, but bias often persists. Price spikes at the gas pump—now flirting with $4 a gallon—and crude oil costs criss-crossing $130 a barrel are fueling negative views of the oil and gas industries and suspicions of excess profits at the expense of consumers. An uncomfortable cadre of other trade sectors, including insurance and mortgage banking industries, face damaging publicity and anti-industry sentiment, despite efforts to dispel rumors and misinformation.For these groups, reputation management has become an… Read More